By Radhika & Ritesh of 20:20 MSL

In our last post, we discussed how brands need to have a more integrated approach in reaching out to the youth of India. Today let’s understand how the Indian youth takes to the gamut of communication technologies and devices available, especially the ubiquitous mobile phone!

In our day to day lives, we realize the power of technology – we no longer have to line up to pay our electricity bills or deposit money in a bank account. While there are a section of people in India who continue to undertake such tasks in this fashion,  when we talk about India’s affluent youth on the whole, things have changed and have been consistently improving every day thanks to ‘technology on the go’.   Read More>>

Sachin Karle, Executive Creative Director, MSLGROUP CREATIVE+

Having worked across agencies and across sectors for over 17 years now, I am a great believer in getting back to basics and refining skills at every given opportunity. In the mad rush of daily briefs, it’s very easy to forget why you chose to devote your entire life to one particular pursuit; mine being the love for visual expression – be it through photography, typography or illustration.   Read More>>

By Kary, 20:20 MSL

In our previous blog, we talked about the lives and attitude of the Indian youth stressing the importance they attach to internet access and social media. However, to look at social media as the only medium by which to connect with this generation would only serve a discerning view of their preferences.

“Spoilt for choice” is an understatement for Indian youth in an environment where mobility rules media consumption. The real social experience that the older generation so loved has now moved to the virtual world.   Read More>>

Imagining the Future of Social Networking

Now that we have a social network for one billion people in the world (Facebook), a social network for 150 of your most intimate friends (Path), and a social network just for your significant other (Pair); a social network for videos (YouTube), a social network for photos (Instagram) and a social network for status updates (Twitter); a social network for professionals (LinkedIn), a social network for curators (Pinterest), and a social network from Google (Google+); not to mention a parallel universe of social networks in China (Renren, Weibo, Youku); it seems almost impossible to imagine how the social network of the future will be different from the rich diversity we have today.   Read More>>

Managers development program - leadership essentials workshop in Mumbai

My 3 – Day Journey of Learning to Become a LEADER

Nikita Crasta, Senior Account Manager, Hanmer MSL

I was nominated to attend the inaugural, regional Managers Development Program – Leadership Essentials workshop recently held in Mumbai and it was a wonderful experience. I consider it a privilege as, for me, this workshop symbolizes MSLGROUP’s faith and investment in me to become a better leader and team manager, and through that achieve greater career and personal success.   Read More>>

Some good news to share from our 20:20 MSL team!  

Today, 20:20 MSL announced that it has been selected by Ferns N Petals – the leading branded flower retail chain in India –  as their strategic communications partner in India. If you want to read the full press release, click here.

‘Huffington Post’ alumnus Rob Fishman and Jeff Revesz launched Yoke, a matchmaking app for Facebook, in the last week of March 2012.

An online dating application designed to pull information from user profiles to help them meet their friends’ single friends on the basis of common interests, Yoke managed 7,000 users in its very first week.

The app is already being talked of as a success. Mashable writer Lauren Indvik  said:

The app’s feature set is rather limited, but compared to the other Facebook dating apps I’ve seen, Yoke shows the most promise.   Read More>>

By Tanay & Neha of 20:20 MSL

We are excited to be back again!

Last week, we promised you a story…of India’s youth. We looked at their teeming numbers, how they are the new consumers, the new spenders, the new decision makers and the driving force behind a resurgent India. Today, we take a peek into their lives and attitudes.

  Read More>>

Stephy Liu, Senior Consultant, MSL China

Today, MSL China launched its latest whitepaper in partnership with renren.com, China’s largest ‘real-name’ social networking site (SNS).

Anyone Could Be Your Brand Ambassador, focuses on the China market, where over 50% of internet users are registered with a social media website and over 70% of those users follow brands. This rapid increase of social and mobile media growth in the China market has nudged brands into building successful and attractive brand pages for a variety of social media platforms. But, what’s the magic formula? Is there actually real value in social media for businesses? Are there hard and fast rules brands must follow? And is there only one approach?   Read More>>

Birgit Söllner, Managing Director, MSLGROUP Germany on  a recent thought leadership workshop on communications in China, held in partnership with Johan Björkstén, chairman of MSL China

Over the past few years, we have observed a fast-rising demand for sustainable, global communication strategies by large German firms. Asia is the target market for many exporters and China, in particular, is the focus. Given that the media and communications landscape in the country is different, we decided to hold a thought-leadership workshop that would bring together stakeholders, experts and companies in Germany to discuss public relations strategies in China and challenges of communication with Chinese public.   Read More>>